The Fresh Brew

The Fresh Brew

Chronicles of Business and Freedom

The Fresh Brew contains inspiring life stories of twenty-five IIM Lucknow alumni who followed their heart, their dream and their passion! Many gave up lucrative careers with leading banks, consulting firms, marketing houses and technology companies to strike out on their own. They became entrepreneurs or pursued alternate and independent careers. This is a collection of their experiences and learnings and brings out the subtle dilemmas that they negotiated on their quest for independence — both personal and professional. Some of the alumni featured in the book include:

  • Bimal Patwari, a Gold Medalist from IIML who quit AF Fergusson to build his own CAD Design Outsourcing firm in the ton of Durgapur
  • Satyajit Sadanandan who works with FIFA and lots of other football clubs across the world
  • Tarun Tripathi, who worked with Yash Raj films, was associated with Hum Tum and is now writing a script for a TV Show
  • Gayatri Iyer, a multi-faceted individual who is into international theatre and has sung for over 20 Bollywood movies including Black, Salaam Namaste, etc. ,
  • Mayank Shivam, an Ex-McKinsey Consultant who quit his job to create a company focused on rural broadcast media and community radio
  • Nishant Saxena who left his Corporate Finance role at Procter & Gamble (P&G) to start Elements Akademia which seeks to narrow the gap between industry and academics in India Serial entrepreneur-turned investors like
  • Krishnaraj Venkatraman (of Marketics) who now runs his own investment fund and
  • Anand Lunia (who co-founded BrainVisa) and is now Partner at Seedfund and also invests in his personal capacity
  • Nitin Das, socially relevant film-maker, who quit his job at Times Group to go to the NY Film Academy and study Digital Film Making
  • Murlidhar S – one of the co-founders of the NASSCOM-Award winning Skill-assessment company MeritTrac
  • Sudhanshu Sarronwala who created a company called SoundBuzz in Singapore and sold it eventually to Motorala and is now working with the World Wide Fund for Nature in Geneva
  • Ratnesh Mathur who opened a pre-school for kids with his wife Aditi and designs alternate methods of teaching children
  • Sumant Bhargava who quit his marketing job at Coca Cola India to develop a chain of multiplexes for Tier-II/III cities in India
  • Anjali Mullatti an Entrepreneur who also spearheads the Manjunath Shanmugham Trust initiatives – passionately fighting corruption